Asscher diamonds are an interesting study in diamond-shape popularity. First pioneered in 1902 (and named after the Asscher brothers of the Asscher Diamond Company), Asscher diamonds didn’t actually become a popular choice until the 1920s, where their uniquely Art-Deco shape perfectly fit the style of the time. Of course, once Art Deco became passé, the Asscher cut went out of vogue right along with it.
But the Asscher is making a comeback, and by improving upon the original design, gem cutters have introduced a new-and-improved Asscher with 74 facets and greatly increased brilliance.
If you love the Art-Deco look, want something undeniably brilliant, and are after a unique diamond shape that you’re not likely to see riding on the average person’s finger, then consider an Asscher diamond.